Introduction

At Deep Water Blue Limited, we are committed to safeguarding the privacy of our website visitors. This notice outlines how we collect data via our website including the use of cookies.

Collecting personal information via this website

We may collect, store and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website, including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths;

(b) information that you provide to us when registering with our website including your email address;

(c) information that you provide when completing your profile on our website, including your name, profile pictures, gender, date of birth, relationship status, interests and hobbies, educational details and employment details;

(d) information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters, including your name and email address;

(e) information that you provide to us when using the services on our website, or that is generated in the course of the use of those services, including the timing, frequency and pattern of service use;

(f) information relating to any purchases you make of our goods and/or services or any other transactions that you enter into through our website, including your name, address, telephone number, email address and card details;

(g) information that you post to our website for publication on the internet, including your user name, your profile pictures and the content of your posts;

(h) information contained in or relating to any communication that you send to us or send through our website, including the communication content and metadata associated with the communication;

(i) any other personal information that you choose to send to us;

(j) information related to the water treatment and systems that you use.

Using personal information

Personal information submitted to us through our website will be used for the purposes specified in this notice or on the relevant pages of the website.

We use your personal information to:

(a) administer our website and business;

(b) personalise our website for you;

(c) enable your use of the services available on our website;

(d) send you goods purchased through our website;

(e) supply to you services purchased through our website;

(f) send statements, invoices and payment reminders to you, and collect payments from
you;

(g) send you non-marketing commercial communications;

(h) send you email notifications that you have specifically requested;

(i) send you our email newsletter, if you have requested it (you can inform us at any time
if you no longer require the newsletter);

(j) send you marketing communications relating to our which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(k) provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information);

(l) deal with enquiries and complaints made by or about you relating to our website;

(m) keep our website secure and prevent fraud;
(n) verify compliance with the terms and conditions governing the use of our website (including monitoring private messages sent through our website private messaging service);

Your privacy settings can be used to limit the publication of your information on our website, and can be adjusted using privacy controls on the website.

Third party websites

Our website includes hyperlinks to, and details of, third party websites.

We have no control over, and are not responsible for, the privacy policies and practices of third parties.

About cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.

Our cookies

We use both session and persistent cookies on our website.

The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:

1.  we use _ga on our website to track users as they navigate the site;
2.  we use _gat on our website to track users as they navigate the site;
3.  we use gk_last_opened_widget_rules_wrap on our website to personalise the site;
4.  we use wordfence_, wfvt_, wfwaf_ to provide additional security for the site.

Analytics cookies

We use Google Analytics to analyse the use of our website.

Our analytics service provider generates statistical and other information about website use by means of cookies.

The analytics cookies used by our website have the following names: _ga, _gat.

The information generated relating to our website is used to create reports about the use of our website.

Our analytics service provider’s privacy policy is available at: http://www.google.com/policies/privacy/.

Third party cookies

Our website also uses third party cookies.

Blocking cookies

Most browsers allow you to refuse to accept cookies; for example:

(a) in Internet Explorer (version 11) you can block cookies using the cookie handling override settings available by clicking “Tools”, “Internet Options”, “Privacy” and then “Advanced”;

(b) in Firefox (version 39) you can block all cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and

(c) in Chrome (version 44), you can block all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Content settings”, and then selecting “Block sites from setting any data” under the “Cookies” heading.

Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

Deleting cookies

You can delete cookies already stored on your computer; for example:

(a) in Internet Explorer (version 11), you must manually delete cookie files (you can find instructions for doing so at http://windows.microsoft.com/en-gb/internet-explorer/delete- manage-cookies#ie=ie-11);

(b) in Firefox (version 39), you can delete cookies by clicking “Tools”, “Options” and “Privacy”, then selecting “Use custom settings for history” from the drop-down menu, clicking “Show Cookies”, and then clicking “Remove All Cookies”; and

(c) in Chrome (version 44), you can delete all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Cookies and other site and plug-in data” before clicking “Clear browsing data”.

Deleting cookies will have a negative impact on the usability of many websites.

Cookie preferences

You can manage your preferences relating to the use of cookies on our website by using you browser preferences as mentioned in 16 above.

Our details

This website is owned and operated by Deep Water Blue Limited.

We are registered in England and Wales under registration number 4387387, and our registered office is at 5 Beaumont Gate, Shenley Hill, Radlett, Hertfordshire WD7 7AR.

Our principal place of business is at the Business and Technology Centre, Bessemer Drive, Stevenage, Herts. SG1 2DX.

You can contact us by writing to the business address given above, by using our website contact form, by email to [email protected] or by telephone on 0870 460 2980.